FOUNDATIONGreens Hypermarket
From Shelf Associate to Store Manager
My first chapter in retail: learning customer service, products, store operations and team management from the ground up.
TREN
SALES LEADER · EXECUTIVE · LIFELONG LEARNER
Experience built in the field.
Leadership focused on the future.
I share insights shaped by more than twenty years of experience in sales, leadership, distributor management and the business world.
20+ YEARSFIELD · STRATEGY · PEOPLE
20+Years of sales and field experience
20Peak active distributor network
100+Field sales professionals managed
25Vehicles in the van sales organization
ABOUT ME
A sales leader who
knows the field,
builds stronger teams
and delivers results.
I began my sales career on the shop floor, learning every stage of the business firsthand—from merchandising and customer relations to van sales, distributor management and regional leadership. That journey taught me that lasting success is built not only by hitting targets, but by creating the right team, running disciplined operations and earning customer trust.
Over more than 20 years in FMCG, I have built, grown and led sales teams and distributor networks across traditional trade, wholesale, local retail chains and out-of-home channels. My leadership approach is clear: listen to the field, develop people, use data wisely and deliver sustainable results.
CAREER JOURNEY
A journey learned by living every step.
From the shop floor to regional management, the common thread throughout my career has been understanding the field, developing people and delivering measurable results.
DISTRIBUTOR EXPERIENCEOdak Gıda · Karadeniz Gıda · Ekol Dış Ticaret
Sales Representative
Hands-on experience in customer management, sales development, field execution and distribution across traditional trade and local retail chains.
FIRST MANUFACTURERKristal Yağları
Manufacturer-Side Sales Experience
A key transition where my distributor-side field experience first came together with the structure, standards and targets of a manufacturer.
PROGRESSIONYıldız Holding / Rekor Gıda · Çaykur Çaytaş · Aytaç Gıda
Sales and Distributor Management
A period of progression from sales representative to distributor sales supervisor and distributor manager, followed by responsibility as European Istanbul Chain Sales Manager.
2021—2026Aroma Bursa Meyve Suları ve Gıda San. A.Ş.
Western Marmara Regional Sales Manager
Led a commercial structure covering Istanbul's European Side and Thrace that reached 20 active distributors, 4 distributor managers and more than 100 field sales employees.
SELECTED ACHIEVEMENTS
A career demonstrated through results.
Selected outcomes from the sales organizations I have built, expanded and led in the field throughout different stages of my career.
Regional growth and award-winning performance
I led the growth of the active distributor network from 10 to 20. The organization reached four distributor managers and more than 100 field sales professionals. My 2021 performance was recognized with the official ‘Senenin Yıldızı Bölgeler Müdürü’ award.
10 → 20 ACTIVE DISTRIBUTORSRestructuring the local key accounts channel
I restructured the local key accounts channel with two sales representatives and one merchandiser, then extended coverage by integrating Gülpa Gıda’s 11-person mixed sales team.
CHANNEL AND DISTRIBUTOR DEVELOPMENTExpanding Didi’s strategic chilled availability
I managed the placement of hundreds of new Didi-branded coolers across high-traffic areas of Istanbul, strengthening chilled availability, brand visibility and consumer reach.
HUNDREDS OF NEW COOLERSDeveloping the van sales organization
I managed 24 van sales representatives and four merchandisers across four provinces as the fleet expanded from 17 to 25 vehicles. In 2013, our team’s target achievement was recognized with a company-sponsored trip to the United States.
MY LEADERSHIP APPROACH
Strong results are never accidental.
Sustainable success begins with understanding the field, developing people and taking ownership of the outcome.
Listen to the field
Real commercial insight emerges when reporting and field experience meet at the same table.
Develop people
Sustainable sales success comes not only from setting targets, but from improving the team's decision-making quality.
Own the outcome
Planning, execution and measurement are inseparable; a leader is accountable for the result from start to finish.
Leadership is not only about setting targets; it is about guiding people’s development.
I have always aimed to turn field experience into shared learning during team meetings. Sustainable success comes from listening as much as speaking, and growing together while providing clear direction.
NOTES & INSIGHTS
Experience creates more value when it is shared.
FIELD SALES · 9 SEPTEMBER 2026
You cannot lead the field or your team without being on the route
How working alongside van sales teams shaped my approach to people leadership, customer relationships and disciplined field execution.
Read the article →
CAREER JOURNEY · 4 SEPTEMBER 2026
From dusty shelves to regional sales leadership
What working village by village taught me about trust, field execution and leading people on the journey to regional management.
Read the article →
SALES LEADERSHIP · 3 SEPTEMBER 2026
7 sales lessons I learned in 20 years
Seven field-tested lessons that shaped sustainable success throughout my journey from retail operations to regional sales leadership.
Read the article →CURRICULUM VITAE
Explore my career in detail.
Download my résumé in English or Turkish as a PDF.
CONTACT
Let’s connect around new ideas and strong partnerships.
For professional conversations in sales leadership, FMCG, distributor development and team management, feel free to get in touch.