FOUNDATIONGreens Hypermarket
From Shelf Associate to Store Manager
My first chapter in retail: learning customer service, products, store operations and team management from the ground up.
TREN
SALES LEADER · EXECUTIVE · LIFELONG LEARNER
Experience built in the field.
Leadership focused on the future.
I share insights shaped by more than twenty years of experience in sales, leadership, distributor management and the business world.
20+ YEARSFIELD · STRATEGY · PEOPLE
20+Years of sales and field experience
20–23Distributors managed simultaneously
100+Field sales professionals
ABOUT ME
A leader shaped not behind a desk,
but in the field.
I began my career at the most fundamental level of retail. From sales representative to distributor management, and from regional sales leadership to leading large field teams, I have experienced every layer of the business firsthand.
Throughout my FMCG career, I have held responsibility for growth, profitability, distribution and team development across traditional trade, wholesale, local chains and out-of-home consumption channels. Today, I see my experience not merely as a record of past achievements, but as a working discipline for making better decisions.
CAREER JOURNEY
A journey learned by living every step.
From the shop floor to regional management, the common thread throughout my career has been understanding the field, developing people and delivering measurable results.
DISTRIBUTOR EXPERIENCEOdak Gıda · Karadeniz Gıda · Ekol Dış Ticaret
Sales Representative
Hands-on experience in customer management, sales development, field execution and distribution across traditional trade and local retail chains.
FIRST MANUFACTURERKristal Yağları
Manufacturer-Side Sales Experience
A key transition where my distributor-side field experience first came together with the structure, standards and targets of a manufacturer.
PROGRESSIONYıldız Holding / Rekor Gıda · Çaykur Çaytaş · Aytaç Gıda
Sales and Distributor Management
A period of progression from sales representative to distributor sales supervisor and distributor manager, followed by responsibility as European Istanbul Chain Sales Manager.
2021—2026Aroma Bursa Meyve Suları ve Gıda San. A.Ş.
Western Marmara Regional Sales Manager
Led a commercial structure covering Istanbul's European Side and Thrace, with 20–23 distributors, 4 distributor managers and more than 100 field sales employees.
MY LEADERSHIP APPROACH
Strong results are never accidental.
Sustainable success begins with understanding the field, developing people and taking ownership of the outcome.
Listen to the field
Real commercial insight emerges when reporting and field experience meet at the same table.
Develop people
Sustainable sales success comes not only from setting targets, but from improving the team's decision-making quality.
Own the outcome
Planning, execution and measurement are inseparable; a leader is accountable for the result from start to finish.
NOTES & INSIGHTS
Experience creates more value when it is shared.
7 sales lessons I learned in 20 years
Seven field-tested lessons that shaped sustainable success throughout my journey from retail operations to regional sales leadership.
Read the article →CURRICULUM VITAE
Explore my career in detail.
Download my résumé in English or Turkish as a PDF.
CONTACT
Let’s connect around new ideas and strong partnerships.
For professional conversations in sales leadership, FMCG, distributor development and team management, feel free to get in touch.